Sunny Kobe Cook

Had the pleasure to hear a most enjoyable presentation from Sunny Kobe Cook today at the Edmonds Chamber of Commerce monthly luncheon. She has smart marketing ideas for small businesses, including some tips on setting up social media (she's a recent convert). I liked what she had to say, including:

1) You can't be in business today if you don't have a web site. (Honestly, I get referrals for people who don't have a site.)
2) Different media for different folks. Something that works for one, does not necessarly work for all. (There are a lot of media options, large and small. A good consultant or ad agency listens carefully and recommends what makes sense, not just what we like.)
3) Clean up your act. (Make sure your place of business is neat, your marketing materials clear and concise. You never know who's looking.)
4) Get social. (OK, we can't know if social media--twitter, blogs, facebook, etc--will work for us, but it's easy to find out. She set up her own accounts and you can too. If not, find help.)

Based on what I heard today, I would recommend Sunny as a consultant for your business and as a speaker. Smart and entertaining.

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